01
Filter out statistical noise
Each change is assessed against the volume of data. Small increases without sufficient statistical support are filtered out of the action plan.
Turn your Search Console export into a clear, prioritized report. Evaluate changes against a statistical noise band, investigate declines, and get a practical Action Plan to guide your next steps.
A simplified noise-band demo. Move the sliders to see how data volume affects the result.
Open Settings and select the Data Source tab. All sections unlock after license activation; the results each section can show depend on the available data.
A percentage change alone does not tell you whether a change is meaningful. Palette evaluates changes against the volume of data and filters out expected variation when building the Action Plan, helping you focus on changes that merit attention.
Every number is calculated using fixed formulas. Run the same file twice and you get the same numerical results. AI is optional and adds explanations to those results.
Clicks, impressions, CTR, positions, queries, and pages. What should you do with them?
Palette transforms raw Search Console data into
an understandable report and a practical Action Plan.
Each change is assessed against the volume of data. Small increases without sufficient statistical support are filtered out of the action plan.
Average position can worsen when new queries enter the data at lower positions. The report shows ranking movement and query-mix effects separately.
The main output is a prioritized Action Plan, helping you decide which page, query, and task to tackle first.
If you currently work through Search Console exports in Excel, here is how the workflow compares.
| Excel and manual work | Palette | |
|---|---|---|
| Monthly report preparation | Collect and analyze data each period | Minutes |
| Separate noise from meaningful change | Manual assessment | Automatic statistical noise band |
| Benchmark for low CTR | General industry benchmarks | Your own site's CTR curve |
| Identify pages competing for one query | Requires manual investigation | Dedicated module |
| Prioritize tasks | Based on personal judgment | Fixed rules and estimated impact |
| Measure the results of actions | Often omitted | Assessed in the next period's report |
| Client-ready reports | Build manually in Word or PowerPoint | Printable reports with your branding |
| Repeatable results | Depends on individual formulas | Fixed formulas, consistent results |
Monthly client reports with archives, branding, and shareable outputs.
Analyze exports with less manual spreadsheet work and less reliance on foreign-currency tools.
See which pages deserve your attention. Each action includes an explanation of why it matters.
Find declining pages, new queries, and opportunities to refresh content.
Add SEO reporting and analysis to your clients' WordPress dashboards.
Try the live demo with sample data to explore the plugin interface without installing it.
Version 5.0.0 is a unified plugin: one installation file, one update, and one Zhaket license, with Persian documentation included.
palette-data-analyzer-zh.zip from the 1- Plugin folder through Plugins → Add New → Upload Plugin. Enter your Zhaket license under License Activation. Version 5 is a single plugin and does not require separate base and Pro installations. Installation instructions are included.Upload your Search Console export to find opportunities, investigate declines, and identify the next actions to take.
zip · xml